National Missing Persons Day is a campaign focused on highlighting an issue that affects America every single day. The campaign seeks to produce compelling advertisements that not only raise awareness about the alarming number of people who go missing each year, but also humanize the individuals behind the statistics. By using emotionally driven visuals, storytelling, and factual data, the campaign encourages viewers to stay informed, remain vigilant, and support the efforts of families, communities, and organizations working to bring loved ones home. National Missing Persons Day is a call to action—a reminder that behind every missing person is a story worth telling and a life worth finding.